Oyster was recently engaged to relaunch the Mitre range of sports balls. We totally redesigned the packaging system for each ball improving its rigidity and ease of assembly. We added dynamic graphics and included photographic imagery of sports stars from each code across the packaging range. We also created new in-store point of purchase support to drive sales.

Oyster was recently engaged to relaunch the Mitre range of sports balls. We totally redesigned the packaging system for each ball improving its rigidity and ease of assembly. We added dynamic graphics and included photographic imagery of sports stars from each code across the packaging range. We also created new in-store point of purchase support to drive sales.

Oyster was recently engaged to relaunch the Mitre range of sports balls. We totally redesigned the packaging system for each ball improving its rigidity and ease of assembly. We added dynamic graphics and included photographic imagery of sports stars from each code across the packaging range. We also created new in-store point of purchase support to drive sales.

Category: Perishable goods packaging

Zespri are a significant international player in the Kiwifruit business exporting to countries around the world. Oyster has been engaged by Zespri to develop packaging for their Green Jumbo Kiwifruit distant for international markets.

Category: Perishable goods packaging

Kerifresh asked Oyster to develop a range of sturdy packaging for their lemons and oranges. These were designed to incorporate a strong New Zealand / Pacific theme with simple change-outs for the fruit type, which were overlaid on an illustrative background.

Category: Perishable goods packaging

Presenting products in an innovative and appealing manner is an important way to gain market share. Oyster designed innovative packaging for Clark's Celery Slick Sticks setting them above competitor’s products in the market. See other elements of this project view >>

To complement its specialty salads range, Hungry Caterpillar introduced a selection of quality dressings. Oyster was asked to implement the newly designed brand on packaging for the dressings range. See examples of the photography assignment as part of this project. view >>

Hungry Caterpillar wanted to bring fresh pre-packaged, specialty salads to consumers in a fun and practical way. Oyster was engaged to develop the brand and roll it out across packaging and promotional material.

Hungry Caterpillar wanted to bring fresh pre-packaged, specialty salads to consumers in a fun and practical way. Oyster was engaged to develop the brand and roll it out across packaging and promotional material.

Category: Food & beverage packaging

Oyster was asked to produce a range of packaging for the always-tempting Hershey's Kisses, to fall in line with international guidelines and yet specifically appealed to the Australasian markets.

Category: Food & beverage packaging

Targeted at Japanese and other Asian vistors, Aotea specialty biscuits are sold to tourist via duty free outlets in New Zealand. Oyster updated Aotea's brand identity and developed new packaging for their biscuit range to appeal to the specific market segment.

Category: Food & beverage packaging

Oyster was asked to develop packaging for the brands alkaline mineralized water, targeting the sports drink market and secondly the domestic (regular) or casual drinks market competing against established water brands in Australia.

To support the launch of the revised Buzzy-Bee identity (NZ), Oyster was asked to rationalise and rework packaging for the range of Buzzy-Bee products, bringing in greater consistency and quality to the finished product.

To support the launch of the revised Buzzy-Bee identity (NZ), Oyster was asked to rationalise and rework packaging for the range of Buzzy-Bee products, bringing in greater consistency and quality to the finished product.

To support the launch of the revised Buzzy-Bee identity (NZ), Oyster was asked to rationalise and rework packaging for the range of Buzzy-Bee products, bringing in greater consistency and quality to the finished product.

Pennz-Corp are sole distributors of the complete range of Pennzoil brand of automotive oil products in New Zealand. Oyster was engaged to develop a packaging for Oilpro, their new range of engine oils for the domestic market.

As part of an overall branding exercise, including the development of a new brand identity, packaging and marketing material, Oyster recommended the use of dramatic vehicle livery to help elevate the new Oilpro brand.

Oyster produced new sales and marketing material for Pennzoil's new sub-brand Oilpro. The material was targeted at retailers to help consolidate the existing customers while developing market share elsewhere.

Wet and Forget has been developed and used for the commercial and domestic market for 30 years now. Oyster has been recently engaged to update the wet and forget range for a new generation of customers.

Wet and Forget has been developed and used for the commercial and domestic market for 30 years now. Oyster has been recently engaged to update the wet and forget range for a new generation of customers.