Copywriting

Copywriting, editing and proofing

Oyster provides a range of writing services to help you create, refine or tune-up your copy, ensuring it has the right tone of voice and entices the required response from the target audience.

Creative writing services

• Brand name generation
• Copywriting for print and electronic media
• Editing and proof reading
• Public relations consultancy

Copy preparation

You want your copy to be read, you want it to be understood and you want it to entice a response. It all seems pretty simple – right?

And then let's not forget; the hierarchy of information, tone of voice, level of relevance and variance of interpretation. That’s when it becomes complex.

But here are a few pointers we use to bring it back to being simple again - a checklist that may be helpful for when you are writing your brief and / or critiquing copy.

A little distance always goes a long way. Sometimes you can just get too close to a job.

Hitting the spot - asking:

• who am I talking to?
• what makes them interested?
• why can I succeed in talking to them?
• am I speaking their language?
• how much do they want or need to know (now)?

In their shoes - thinking:

• what do I want the reader to remember?
• what do I want the reader to do next?
• what do I want the reader to feel?

Devil’s in the detail - ensuring:

• factually correct
• grammatically correct
• and it all makes sense

Where do I go from here?

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